What the first month looks like.
One intake call, a list you approve, and calling that starts in week two. Then meetings on your calendar.
Five steps, in order.
Intake call
One conversation to map your market: the distribution area, which advertiser categories actually close for you, who's already in the book, and who you don't want called.
We build the list, you approve it
Scored and tiered for your neighborhoods. You see it before anyone gets dialed and strike whoever you want off it: existing relationships, anyone you're already working, accounts you're handling yourself.
Calling starts
Week two. Your magazine, your market, a script tuned to what your magazine actually offers. Every prospect gets a real cadence, not one attempt and a shrug.
Meetings land on your calendar
With the research note attached: who they are, why they're worth your time, and what they already told us.
Monthly review
What's connecting, what isn't, which categories are biting. The list and the script change based on what we learn.
The businesses that belong in a neighborhood magazine.
Mid-size and established: big enough to hold a real budget, small enough that hyper-local visibility still moves the needle. We ask for the owner, GM, or whoever owns local marketing decisions. And we don't stop at the businesses a list pull hands us.
| Category | Who that is | Why they take the meeting |
|---|---|---|
| Home & property services | Contractors, HVAC, roofers, high-end remodelers, real estate agents | They're already spending real money on Google and social, but those dollars spread across the whole county. The neighborhoods where the best jobs come from are the hardest to own. |
| Professional & medical services | Dentists, lawyers, wealth managers, private schools, assisted living | They grow on referrals, and referrals only reach so far. Neighborhood visibility builds that same trust with the people a referral never gets to. |
| Consumer & lifestyle | Auto dealerships, medical spas, restaurants | There's no shortage of ads in their category. The hard part is showing up as a recommendation instead of another ad. |
| The ones nobody's calling | Advisors and agents working under a national brand. Chambers, Rotary, historical societies, civic associations. Home-service businesses that work the zip code without a storefront in it. | A list pull can't see them: no storefront, no independent listing, or a national name on the door. So nobody's ever called them. |
Most prospect lists are the same list. Pull one for any zip code and you get the businesses every vendor in your market is already calling. The untouched revenue is in the ones a list can't see, and finding those is manual work.